Sam Melby
MARKETING & DESIGN PROFESSIONAL
EMPLOYMENT HISTORY
ACA International - Eagan, MN
● Director of Marketing - April 2024 – January 2026
- Oversaw the Marketing Department, working with a designer & email specialist to maintain a complex promotion schedule. This included designing and sending mass marketing emails, social media posts, printed items, and more to promote ACA’s products, recorded webinars, and live conferences.
- Developed multi-channel marketing campaigns for multiple product launches and live conferences to maximize engagement and sales.
- Managed a complex department budget, finding areas to optimize and using real analytics and data to determine estimates for each fiscal year.
- Oversaw the design and construction of ACA’s central booth at the organization’s Annual Convention & Expo in both 2024 and 2025. Greeted guests and members at the booth, answering questions and doing multiple games/giveaways. Both of these booth designs won MarCom Awards (Gold in ’24, Honorable Mention in ’25).
- Used AI tools to help create smoother systems for content creation, management, and concepts. Created more visually-engaging views of marketing plans to promote transparency and give clearer views of overall plans and cadences.
- Continued to expand on previous video work, introducing animated video as a new tool.
- Managed products featured in the store, updating prices and descriptions through Microsoft Dynamics 365 CRM.
● Digital Media Manager - October 2020 – April 2024
- Managed & designed content posted to the website and mobile app using WordPress and HTML/CSS.
- Wrote and edited copy with a clear stylistic voice.
- Optimized SEO on the site and worked to improve ADA compliance across all posted content.
- Created dynamic and engaging event pages with moving images and scrolling/parallax effects.
- Created and edited professional video advertisements for events and member benefits.
● Marketing Specialist - May 2018– October 2020
- Designed and sent mass marketing emails tailored to specific audiences & offerings.
- Managed multiple large email lists.
- Worked with the Designer and Video Specialists to create vibrant and exciting graphics and promotional items to feature in emails.
- Began working with web design through Microsoft Dynamics CRM.
Matrix Partners, Ltd. - Chicago, IL
● Public Relations Intern - January 2018 - March 2018
- Researched and contacted companies, influencers, and shelters in an effort to promote pet care products.
- Co-wrote press releases and pitches.
Independent School District #279 - Brooklyn Park, MN
● Lead Auditorium Tech - September 2011 - August 2016
Designed stage lighting and sound setups for events in an auditorium.